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Showing posts with label MBA. Show all posts
Showing posts with label MBA. Show all posts

Sunday, October 28, 2012

What Is Marketing?


I'd like to shed some light on what many people think marketing is about and what marketing is really about. As someone with a Bachelor of  Commerce (Major in Marketing), an MBA from HEC Montreal and six years of experience in various Product/Brand/Marketing Manager roles, I will try to compare marketing theory with common misconceptions. I'm sure a lot of people in my industry feel the same way so I'd like to explain to those on the outside, the differences and subtleties of the trade.

What Is Marketing?
I remember my interview for a Marketing Intern Position at Schering (now part of Merck Frost) and I was asked by the Director of Marketing what I thought marketing was. My exact words were:

"Marketing is the solving of a customer want or need by offering a solution at a profit". So, you find something that someone needs or wants, figure out how to satisfy them and get paid for the work that you do. It was a win-win situation.

Now ask the same question to someone outside of marketing and you'll get a bunch of answers like marketing is sales or advertising.

From Dilbert.com: Perks of Being in Sales :)